Set Up Guide

Youth Sports Sponsorship Program

Program Overview: Youth sports are more than just games—they build confidence, teamwork, and lifelong memories for kids. But city leaders know that keeping these programs running requires support from the community. Offering a Youth Sports Sponsorship program gives local businesses and families the chance to step up as champions for young athletes. Sponsors help cover essentials like uniforms, equipment, and league fees, ensuring every child has the opportunity to play.

Set Up Guide for Youth Sports Sponsorship Program

1. Create Your Sponsorship Options

Before you can start getting sponsors, you’ll need to determine a few key details that will guide their participation and make it easy for them to get involved.

Determine Sponsorship Options: Add the individual teams, sports, or age groups
Add Exciting Pictures: Showcase games, fans, and where they play
List Sponsorship Benefits: Highlight how sponsors can get exposure from supporting your youth sports program
Set Sponsorship Cost: Set a price for each sponsorship option

Ideas for
Sponsorship Benefits

Logo on Jersey: Offer to include the sponsor's logo on the jerseys
Banners at Venue: Place a sponsor banner at the court, field, or facility where the games take place
Announcements at Games: Broadcast the sponsor’s name during league games and events
Social Media + Website Exposure: Highlight the sponsor on your league’s social media or website

2. Offer an Easy Way for Sponsors to Commit

Once you’ve outlined the details, make it simple for sponsors to participate by giving them clear, convenient ways to complete the process.

Provide a Digital Sponsorship Packet: Make it easy for potential sponsors to learn about the opportunity, explore sponsorship tiers, and know how to participate.
Collect Sponsor Details: Get contact details, business logos, and any information you need
Offer Easy Payment Methods: Leverage online payment processing to reduce sponsor drop-off or simply collect checks manually.

Did You Know?

Collecting payments online increases sponsor participation by 47%!

3. Stay Organized

Behind every sponsorship program is the administrative side—keeping track of sponsors, payments, and collateral. Staying organized will ensure your program runs smoothly from start to finish.

Track Sponsorship Commitments: Keep a list of sponsors and their commitments
Monitor Payments: Double-check that each payment is received and recorded properly
Organize Sponsor Details: Save logos, contact information, and sponsor messages in one central location
Thank Your Sponsors: Recognize the local businesses and families who made an impact on your Youth Sports program