Set Up Guide

Holiday Lights Display Sponsorship

Program Overview: Holiday light displays turn downtowns and parks into destinations, drawing families, visitors, and shoppers. But purchasing, installing, and maintaining lights comes with costs that often exceed event budgets. A Holiday Light Display Sponsorship Program gives businesses, civic groups, and families a simple way to support the season. Sponsors are recognized throughout the holiday period while helping create a festive, welcoming atmosphere. For administrators, this program delivers reliable funding with a clear structure that can be repeated each year.

Set Up Guide for Your Holiday Light Display Sponsorship Program

1. Define Sponsorship Options

Before you can start getting sponsors, you’ll need to determine a few key details that will guide their participation and make it easy for them to get involved.

Determine Sponsorship Tiers: Create packages such as Presenting, Gold, Silver, and Bronze, with sponsor benefits scaled by level.
Include a Tier for Individuals and Families: Offer a special level designed for residents and families, with pricing ranging from $25–$500, so individuals can also contribute and be recognized.
Add Exciting Pictures: Showcase games, fans, and where they play
List Sponsorship Benefits: Highlight how sponsors can get exposure from supporting your youth sports program
Set Sponsorship Cost: Price tiers by exclusivity and exposure. For example, Presenting = $5,000, Gold = $2,500, Silver = $1,000, Bronze = $500, Community Tier = $25 - $500.

Ideas for
Sponsorship Benefits

Recognition on Seasonal Signage: Names or logos displayed on downtown banners or signs.
Digital & Print Visibility: Sponsor mentions on websites, social media, and community newsletters.
Event Recognition: Thank sponsors during the lighting ceremony or holiday kick-off.
VIP Invitations: Premium sponsors receive access to receptions or preview events.

2. Provide a Simple Process for Sponsors to Commit

Once you’ve outlined the details, make it simple for sponsors to participate by giving them clear, convenient ways to complete the process.

Provide a Digital Sponsorship Packet: Share light display details, tier options, benefits, and deadlines in a polished format.
Collect Sponsor Details: Get contact details, business logos, and additional information you need.
Offer Easy Payment Methods: Leverage online payment processing to reduce sponsor drop-off or simply collect checks manually.

Did You Know?

Communities that host holiday light programs often see double the usual evening foot traffic during the winter season.

3. Keep Everything Organized

Behind every sponsorship program is the administrative side—keeping track of sponsors, payments, and collateral. Staying organized will ensure your program runs smoothly from start to finish.

Track Sponsorship Commitments: Keep a list of sponsors and the tier they participated with.
Monitor Payments: Confirm that all sponsor contributions are received and logged properly.
Coordinate Sponsor Recognition: Prepare signage and sponsor recognition collateral before the lights are installed.
Thank Your Sponsors: Highlight contributions during the lighting ceremony and through follow-up appreciation.