Set Up Guide

Community Festival Sponsorship

Program Overview: Community festivals bring people together for food, music, entertainment, and cultural celebrations. They showcase local talent, highlight small businesses, and create a sense of shared pride. Sponsorship ensures festivals remain vibrant, affordable, and inclusive, while providing businesses and organizations with direct visibility to thousands of attendees in a fun, positive setting.

Set Up Guide for a Community Festival Sponsorship

1. Set Up Your Sponsorship Options

To attract strong sponsorships, provide a variety of options so businesses can select the level of involvement that aligns with their goals. By combining structured tiers with creative sponsorship opportunities, you make participation more flexible and appealing.

Determine Sponsorship Tiers: Offer Presenting, Gold, Silver, and Bronze packages to establish clear recognition levels.
Creative Pricing Options: Go beyond the basics by offering sponsorship of the main stage, family zones, activity booths, food vendor areas, or headline performances. Businesses can tie their name directly to a part of the festival experience.
Pricing Example (Tiered + Creative): Presenting Sponsor $10,000+, Gold $5,000, Silver $2,500, Bronze $1,000; or à la carte options such as $2,000 for stage sponsorship, $1,500 for the family activity zone, or $500 for a vendor row banner.
Add Photos from Past Events: Share images of large festival crowds, families enjoying activities, and live entertainment. These photos show sponsors the turnout, energy, and visibility their business will receive.
List Sponsorship Benefits: Connect benefits to high-visibility opportunities like stage recognition, signage placement, and inclusion in festival promotions.

Ideas for
Sponsorship Benefits

Logo Displays: Featured on festival banners, maps, stage backdrops, and entry gates.
Digital & Print Exposure: Recognition in promotional flyers, event websites, ticketing platforms, and social media campaigns.
Event Acknowledgment: Sponsors thanked from the stage between acts and highlighted in festival announcements.
Hospitality Perks: Access to VIP areas, sponsor hospitality tents, or reserved seating for performances.
Community Spotlight: Recognition in post-festival reports, highlight reels, and media recaps shared with the community.

2. Give Sponsors an Easy Way to Participate

Once you’ve outlined the sponsorship options, make it simple for businesses to participate by giving them clear, convenient ways to complete the process.

Provide a Digital Sponsorship Packet: Share details of sponsorship levels and creative options in a polished packet that’s easy to distribute.
Collect Sponsor Details: Gather logos, business info, and promotional copy through online forms for quick setup of materials.
Offer Easy Payment Methods: Leverage online payment processing to reduce sponsor drop-off or simply collect checks manually.

Did You Know?

Local community festivals typically attract 5,000–20,000 attendees, offering sponsors broad exposure to families, visitors, and residents.

3. Organize and Track Success

Large-scale festivals involve many moving parts, and managing sponsor commitments effectively is essential. By staying organized, you ensure sponsors feel recognized and valued, increasing the chance they’ll return year after year.

Track Sponsorship Commitments: Keep a list of sponsors and their commitments
Monitor Payments: Double-check that each payment is received and recorded properly
Coordinate Recognition Materials: Verify logos and branding on all signage, maps, digital promotions, and stage screens before the festival begins.
Manage On-Site Acknowledgment: Assign staff or emcees to thank sponsors from the stage, highlight them during contests or raffles, and include them in media coverage.
Show Impact & Gratitude: After the event, share attendance numbers, photos, and testimonials with sponsors in a recap that reinforces their impact.