Set Up Guide

Harvest Fall Festival Sponsorship

Program Overview: Harvest festivals celebrate the season with food, music, crafts, and family-friendly activities. They bring together residents, local vendors, and visitors for a signature community event. Sponsorship ensures the festival remains affordable, lively, and well-staffed while giving businesses direct exposure to thousands of attendees. For many sponsors, it’s a chance to align with tradition, community pride, and seasonal fun.

Set Up Guide for a Harvest Festival Sponsorship

1. Create Your Sponsorship Options

To secure strong sponsorships, offer options that balance structured packages with creative opportunities. This allows businesses of all sizes to find a fit that makes sense for their budget and goals.

Determine Sponsorship Tiers: Presenting, Gold, Silver, and Bronze sponsorships provide a clear framework for recognition.
Creative Pricing Options: Supplement tiers with unique opportunities such as sponsoring the main stage, underwriting kids’ activities (like hayrides or pumpkin painting), supporting food vendor spaces, or funding decorations and signage.
Pricing Example (Tiered + Creative): Presenting Sponsor $7,500+, Gold $3,500, Silver $1,500, Bronze $500; or à la carte options like $1,000 for stage sponsorship, $500 for hayride support, or $250 for craft station supplies.
Add Photos from Past Events: Feature images of packed festival crowds, families enjoying hayrides, local bands performing, or kids at craft booths. These photos help sponsors imagine the turnout and visibility their support provides.
List Sponsorship Benefits: Match recognition to where sponsors will get the most exposure—on signage, stage mentions, and community promotions.

Ideas for
Sponsorship Benefits

Logo Displays: Placement on festival banners, stage backdrops, and directional signage.
Digital & Print Exposure: Recognition in event flyers, community newsletters, social media campaigns, and websites.
Event Acknowledgment: Shout-outs from the main stage and mentions during contests, raffles, or prize drawings.
Hospitality Perks: Reserved sponsor seating for performances, VIP parking, or sponsor wristbands for food vendors.
Community Spotlight: Inclusion in post-event recaps with photos, media coverage, and community thank-yous.

2. Offer a Simple Process for Sponsors

Once you’ve outlined sponsorship details, make it simple for businesses to commit by offering them clear, convenient ways to participate.

Provide a Digital Sponsorship Packet: Share sponsorship tiers, creative options, and benefits in a polished PDF that’s easy to circulate.
Collect Sponsor Details: Use online forms to gather logos, contact info, and ad copy for signage and promotions.
Offer Easy Payment Methods: Accept online payments to reduce sponsor drop-off or collect checks when necessary.

Did You Know?

Community harvest festivals often attract 2,000–10,000 attendees, making them one of the most visible local events for sponsor recognition.

3. Organize, Track, and Measure Success

Harvest festivals have many moving parts, vendors, performers, contests, and activities. Keeping sponsorship commitments organized ensures everything runs smoothly and sponsors feel appreciated.

Track Sponsorship Commitments: Record which markers are sponsored and by whom.
Monitor Payments: Confirm payments are received and recorded accurately.
Organize Sponsor Details: Prepare banners, programs, and announcements well ahead of the festival. Verify that sponsor logos are accurate and prominently placed.
Manage On-Site Acknowledgment: Assign staff or volunteers to thank sponsors from the stage, highlight them at activity stations, and involve them in raffles or contests.
Show Impact & Gratitude: After the festival, share photos, attendance numbers, and press coverage with sponsors, along with personalized thank-you notes.