Set Up Guide

Concerts in the Park Sponsors

Program Overview: Concerts in the Park are a summertime staple—bringing families, friends, and neighbors together for live music in a casual, outdoor setting. These events often draw large crowds and attract visitors to local parks, restaurants, and businesses. Sponsorship keeps the concerts free and accessible, while giving businesses valuable recognition as supporters of community culture, entertainment, and outdoor fun.

Set Up Guide for Concerts in the Park Sponsors

1. Define Your Sponsorship Options

Sponsors want to know where their support goes and how they’ll be recognized. By offering both structured tiers and creative options, you can appeal to businesses of all sizes.

Determine Sponsorship Tiers: Set levels like Presenting, Gold, Silver, and Bronze - and/or offer targeted opportunities such as stage sponsorship, sound and lighting support, individual concert underwriting.
Pricing Example (Tiered + Creative): Presenting Sponsor $7,500+, Gold $3,000, Silver $1,500, Bronze $500; or à la carte options like $1,000 per concert night, $750 for sound support, or $500 per performer.
Add Photos from Past Events: Share images of packed crowds, families with picnic blankets, and bands on stage. These visuals help sponsors imagine the turnout and visibility their support provides.
List Sponsorship Benefits: Tie benefits to exposure at concerts, signage visibility, and community promotions.

Ideas for
Sponsorship Benefits

Logo Displays: Placement on stage banners, event posters, and park signage.
Digital & Print Exposure: Recognition in social media campaigns, local event calendars, and community newsletters.
Event Acknowledgment: Sponsors thanked from the stage before performances and during intermissions.
Hospitality Perks: Reserved seating areas, VIP parking, or meet-and-greets with performers.
Community Spotlight: Inclusion in post-event recaps, highlight videos, and sponsor thank-you campaigns.

2. Create an Easy Experience for Sponsors

Once you’ve outlined the sponsorship options, make it simple for businesses to participate by giving them clear, convenient ways to commit.

Provide a Digital Sponsorship Packet: Share details of sponsorship tiers, creative opportunities, and recognition benefits in a polished, easy-to-share format.
Collect Sponsor Details: Use digital forms to gather logos, business information, and ad copy for signage and announcements.
Offer Easy Payment Methods: Leverage online payment processing to reduce sponsor drop-off or simply collect checks manually.

Did You Know?

Outdoor concert series can attract 500–3,000 attendees per night, offering sponsors consistent, high-visibility exposure all summer long.

3. Keep Track of Participation

Managing concert sponsorships requires organization and consistent follow-through. By keeping everything streamlined, you build sponsor confidence and make renewal more likely year after year.

Track Sponsorship Commitments: Maintain a record of sponsors, their tiers, and the concerts or performers they supported.
Monitor Payments: Confirm contributions are logged accurately and tied directly to event expenses.
Coordinate Recognition Materials: Double-check sponsor logos on stage banners, promotional posters, and digital materials.
Manage On-Site Acknowledgment: Work with emcees to thank sponsors from the stage, highlight them in announcements, and include them in intermission activities.
Show Impact & Gratitude: Provide sponsors with photos, attendance numbers, and community feedback after the concert series to highlight their role in its success.