Set Up Guide

Summer Camp Sponsors

Program Overview: Summer camps are a highlight of the year for children and families—offering safe, fun, and educational experiences that build confidence, friendships, and lifelong memories. Camps often include outdoor adventures, arts and crafts, sports, and leadership activities. Sponsorship helps ensure these programs remain affordable and accessible while giving businesses valuable visibility with families and the broader community.

Set Up Guide for a Summer Camp Sponsorship

1. Make Your Sponsorship Tiers

Sponsors want to understand how their support will make a difference and how they’ll be recognized. Offering both structured tiers and creative options allows them to choose the level of impact they’re most excited about.

Determine Sponsorship Tiers: Establish levels like Presenting, Gold, Silver, and Bronze to provide predictable recognition and benefits.
Creative Pricing Options: Offer specific opportunities such as sponsoring a week of camp, covering camper scholarships, funding supplies (like arts kits or sports equipment), or supporting staff training. These options make sponsorship tangible and personally connected to camp activities.
Pricing Example (Tiered + Creative): Presenting Sponsor $5,000+, Gold $2,500, Silver $1,000, Bronze $500; or à la carte options like $300 per camper scholarship, $200 for supply kits, or $1,000 for staff training support.
Add Photos from Past Events: Use images of campers enjoying activities, staff leading programs, and families celebrating at pick-up or closing ceremonies. These photos help sponsors visualize the impact and community excitement their support creates.
List Sponsorship Benefits: Align benefits with high-visibility recognition opportunities tied to camp events, printed materials, and digital outreach.

Ideas for
Sponsorship Benefits

Logo Displays: Sponsor recognition on camp t-shirts, banners, and check-in stations.
Digital & Print Exposure: Logos included in camp flyers, parent handbooks, websites, and social media promotions.
Event Acknowledgment: Public thanks during parent orientations, closing ceremonies, or family showcase nights.
Hospitality Perks: Invitations to visit camp, observe activities, and meet campers and staff.
Community Spotlight: Recognition in post-camp reports and highlight videos shared with families.

2. Streamline the Process for Sponsors

Once you’ve outlined the sponsorship options, make it simple for businesses to participate by giving them clear, convenient ways to complete the process.

Provide a Digital Sponsorship Packet: Share camp details, sponsorship tiers, and recognition opportunities in a polished, easy-to-share format.
Collect Sponsor Details: Gather logos, contact information, and ad copy through digital forms to streamline preparation.
Offer Easy Payment Methods: Accept online payments to reduce sponsor drop-off or collect checks when necessary.

Did You Know?

The average week of summer camp costs families $200–$500 per child. Sponsorships directly help reduce that cost, making camp more accessible to local families.

3. Keep Track of Your Success

A successful camp sponsorship program depends on clear organization and reliable follow-through. By managing details carefully, you ensure sponsors feel appreciated and want to return each summer.

Track Sponsorship Commitments: Keep records of which businesses sponsored campers, weeks, or supplies to ensure recognition is accurate.
Monitor Payments: Confirm contributions are received and allocated properly, whether paid online or by check.
Organize Sponsor Details: Ensure sponsor logos appear on t-shirts, banners, websites, and printed schedules before camp begins.
Manage On-Site Acknowledgment: Invite sponsors to visit camp, introduce them at parent nights, or recognize them during special events
Show Impact & Gratitude: Provide sponsors with a recap that includes photos, camper numbers, testimonials, and a thank-you note. This builds strong relationships for future support.