Set Up Guide

Egg Hunt Sponsorship Program

Program Overview: Community egg hunts are a family favorite—drawing children, parents, and grandparents together for a joyful spring celebration. These events often include games, prizes, and photo opportunities that build lasting memories. Sponsorship ensures the event is well-stocked, safe, and engaging, while giving local businesses valuable visibility with families. With thoughtful planning and structured sponsorship opportunities, your egg hunt can be both affordable to host and rewarding for sponsors.

Set Up Guide for an Egg Hunt Sponsorship Program

1. Share Details & Create Options for Sponsors

Clear options make it easier for sponsors to say “yes.” Offering both traditional tiers and creative sponsorship models allows businesses to select the option that best aligns with their budget and brand.

Highlight Photos from Previous Hunts: Feature images of children collecting eggs, families enjoying activities, and prize winners celebrating. These photos demonstrate the event’s family-friendly atmosphere and the strong turnout sponsors can expect.
Determine Sponsorship Tiers: Provide structured options like Presenting, Gold, Silver, and Bronze to establish predictable recognition levels.
Creative Pricing Options: Go beyond the tiered model with opportunities like Egg Sponsor (per dozen stuffed eggs), Prize Sponsor, Activity Sponsor (e.g., face painting or bounce house), or Golden Egg Sponsor (special prize provider). This approach makes sponsorship tangible and fun.
Pricing Example (Tiered + Creative): Presenting Sponsor $3,000+, Gold $1,500, Silver $750, Bronze $250; or à la carte options like $100 per activity station, $250 per prize basket, or $50 per dozen filled eggs.
List Sponsorship Benefits: Match benefits to family visibility—event signage, announcements, and branded giveaways.

Ideas for
Sponsorship Benefits

Logo Displays: Sponsor logos on egg hunt banners, prize tables, and directional signs at the event.
Digital & Social Media Exposure: Recognition on event webpages, registration pages, and promotional social posts.
Event Acknowledgment: Sponsors thanked during the opening announcements and recognized at prize drawings.
Hospitality Perks: Reserved parking or VIP seating for sponsor families, plus photo opportunities with the event mascot.
Community Spotlight: Sponsors highlighted in post-event recaps, with photos shared on community websites and newsletters.

2. Offer a Simple Way for Sponsors to Join

Once you’ve outlined the details, make it simple for sponsors to participate by giving them clear, convenient ways to complete the process.

Provide a Digital Sponsorship Packet: Include all sponsorship options—tiers, creative à la carte choices, and benefits—in a concise, visually appealing packet.
Collect Sponsor Details Online: Use digital forms to gather logos, contact info, and ad copy, making it easy to prepare materials in advance.
Offer Flexible Payment Options: Accept secure online credit card or ACH payments. For those preferring traditional methods, provide instructions for check drop-off or mail-in options, with receipts confirmed upon collection.

Did You Know?

Family events like egg hunts often attract more than double the expected attendance, as families bring friends and relatives—giving sponsors a much larger audience than anticipated.

3. Organize Critical Sponsorship Details

Egg hunts may look simple on the surface, but they involve a surprising amount of coordination. Keeping your sponsor commitments organized ensures the event runs smoothly and that sponsors see their full value.

Track Sponsorship Commitments: Maintain a list that clearly outlines each sponsor’s role—whether they funded eggs, prizes, activities, or a sponsorship tier.
Monitor Payments: Confirm contributions are received, logged, and reflected in your budget, regardless of whether they came online or by check.
Coordinate Recognition Materials: Double-check sponsor logos and ensure they’re properly placed on banners, activity stations, and event maps.
Manage On-Site Acknowledgment: Have staff or volunteers ready to thank sponsors at the microphone, assist with prize drawings, and connect them with families during the event.
Show Impact & Gratitude: After the egg hunt, send sponsors event photos, attendance numbers, and thank-you notes. Sharing stories—like a child winning a golden egg prize—creates memorable connections that encourage future support.