Set Up Guide

Streetscape Sponsorship

Program Overview: Streetscape features like benches, bike racks, and decorative light poles make downtown districts more welcoming and enjoyable—but they require ongoing investment to install and maintain. A Streetscape Sponsorship Program gives businesses, residents, and families a direct way to contribute to these improvements. Sponsors fund the addition of high-value amenities while receiving visible recognition on items that thousands of people use and see every day. For administrators, the program creates a sustainable funding model that builds civic pride while offsetting city or district costs.

Set Up Guide for Your Streetscape Sponsorship Program

1. Define Your Program and Sponsorship Options

Before you can start getting sponsors, you’ll need to determine a few key details that will guide their participation and make it easy for them to get involved.

Determine Sponsorship Options: Offer sponsorships for benches, bike racks, light poles, planters, trash receptacles, or any physical items apart of your streetscape.
Share Locations: Provide a streetscape map showing where sponsored items will be placed, allowing sponsors to select a meaningful spot.
Add Exciting Pictures: Showcase photos of the items that participants can sponsor. Try to add pictures of community members engaging with or walking next to these items.
List Sponsorship Benefits: Highlight how sponsors gain lasting visibility in the heart of downtown.
Set Sponsorship Cost: Price based on the type of item and location. For example, benches may cost $2,000, while bike racks are $750.

Ideas for
Sponsorship Benefits

Recognition Plaques: Permanent or seasonal plaques affixed to benches, bike racks, or poles.
Digital & Print Recognition: Sponsors highlighted on city, Main Street, or DDA websites and in newsletters.
Community Visibility: Items placed in high-traffic areas ensure sponsors are seen daily.

2. Help Sponsors Give Back Effortlessly

Once you’ve outlined the details, make it simple for sponsors to participate by giving them a clear, convenient way to complete the process.

Provide a Digital Sponsorship Packet: Outline details of your streetscape, available sponsorship options, and the benefits for participants.
Collect Sponsor Details: Gather contact details, logos, and plaque messaging in one step.
Offer Easy Payment Methods: Offer online payments to help sponsors move quickly, or manually collect checks.

Did You Know?

Streetscape Items often become long-term community landmarks, with benches and fixtures lasting 10+ years while serving as daily reminders of sponsor support.

3. Stay on Top of the Details

Managing a streetscape program means coordinating funding with installation and maintenance timelines. With an organized system, administrators can track which items are sponsored, schedule signage or plaque placement, and ensure every sponsor receives the recognition they expect.

Track Sponsorship Commitments: Record which items have been sponsored and their locations.
Monitor Payments: Double-check that each payment is received and recorded properly
Coordinate Installation & Signage: Work with vendors to install items and plaques on schedule.
Thank Your Sponsors: Publicly acknowledge sponsors through events, newsletters, or social media.