Set Up Guide

Main Street Business Banner Sponsorship

Program Overview: Main Street banners do more than decorate a district—they signal vibrancy, promote civic pride, and highlight the businesses that keep a downtown thriving. A Business Banner Sponsorship Program gives local businesses the chance to sponsor banners placed on light poles throughout Main Street or downtown. Sponsors have their logo featured on highly visible banners while directly supporting economic development and beautification. For Main Street organizations, chambers, and development groups, this program creates a reliable source of funding while reinforcing the partnership between local businesses and the downtown district.

Set Up Guide for Your Main Street Business Banner Sponsorship Program

1. Define Sponsorship Opportunities

Before you can start getting sponsors, you’ll need to determine a few key details that will guide their participation and make it easy for them to get involved.

Single Sponsorship Tier: Businesses sponsor a banner placed on a Main Street light pole. Each banner includes the sponsor’s logo alongside community branding or seasonal artwork.
Share Banner Locations: Provide a map of light poles available for sponsorship so businesses can select their preferred spot, which may be near their storefront.
Showcase Banner Examples: Share design mockups to show how logos will appear on banners.
Set Sponsorship Costs: Establish a clear per-banner price (for example, $350–$500 per banner per season).

Ideas for
Sponsorship Benefits

Logo Displayed on Main Street Banners: Consistent visibility in the heart of downtown.
Digital Promotion: Inclusion in Main Street newsletters or announcements about banner installations.
Community Connection: Sponsors visibly tied to local pride and beautification efforts.

2. Keep it Simple for Sponsors

Once you’ve outlined the details, make it simple for businesses to sponsor a banner by giving them clear, convenient ways to complete the process.

Provide a Digital Sponsorship Packet: Have all details in one convenient place that can be easily shared with potential sponsors.
Collect Sponsor Details: Get contact details, business logos, and any information you need.
Offer Easy Payment Methods: Leverage online payment processing to reduce sponsor drop-off or collect checks manually.

Did You Know?

Banner sponsorships are among the most popular Main Street fundraising programs because they provide tangible visibility that businesses can point to with pride.

3. Keep the Program Organized

Even with only a single sponsorship tier, details matter. An organized system helps you stay efficient and professional to business partners.

Track Sponsorship Commitments: Keep a list of sponsors and their chosen banner location
Monitor Payments: Confirm all funds are received before coordinating banner printing.
Coordinate Banner Printing: Confirm banner dimensions meet your standards and that sponsor logos are high quality enough to be printed at a large scale.
Thank Your Sponsors: Recognize the local businesses who have participated.