Set Up Guide

Safety Town Sponsorship

Program Overview: Safety Town programs are a cornerstone of community education—teaching children essential lessons in pedestrian safety, fire prevention, traffic rules, and emergency preparedness. These miniature “towns” often include crosswalks, traffic lights, and small-scale buildings where children learn through hands-on experience. Sponsorship ensures Safety Town remains well-funded, interactive, and accessible to families, while giving local businesses meaningful visibility as advocates for child safety and community wellbeing.

Set Up Guide for a Safety Town Sponsorship Program

1. Create Compelling Sponsorship Options

Sponsors are more likely to support Safety Town when they understand both the impact of their contribution and the recognition they’ll receive. Offering a mix of traditional tiers and creative sponsorship opportunities makes participation flexible and engaging.

Determine Sponsorship Tiers: Establish levels such as Presenting, Gold, Silver, and Bronze to provide structure and predictable benefits.
Feature Safety Town in Action: Use photos of children learning in miniature crosswalks, interacting with community helpers, or “driving” toy vehicles through the town. These visuals capture the program’s educational impact and show sponsors the positive, lasting influence their support provides.
Creative Pricing Options: Allow sponsors to underwrite specific parts of the program such as crosswalk signage, mini buildings (like a bank, firehouse, or grocery store), safety gear (helmets or vests), or guest instructor stipends. These tangible options make sponsorship feel more personal and impactful.
Pricing Example (Tiered + Creative): Presenting Sponsor $5,000+, Gold $2,500, Silver $1,000, Bronze $500; or à la carte options such as $750 for a miniature building, $300 for a traffic light station, or $100 per child’s safety kit.
List Sponsorship Benefits: Align benefits with visibility during classes, signage in the miniature town, and exposure in family-focused promotions.

Ideas for
Sponsorship Benefits

Logo Displays: Recognition on miniature buildings, crosswalks, or classroom signage.
Digital & Print Exposure: Logos on registration materials, community newsletters, and social media promotions.
Event Acknowledgment: Public recognition at Safety Town graduation events or open house days.
Hospitality Perks: Invitations to observe classes, present certificates, or attend graduation ceremonies.
Community Spotlight: Highlighted as a “Safety Partner” in media coverage, press releases, and recap reports shared with families.

2. Make the Process Easy for Sponsors

Once you’ve outlined the details, make it simple for sponsors to participate by giving them clear, convenient ways to complete the process.

Provide a Digital Sponsorship Packet: Share a professional overview of tiers, benefits, and how to participate in a format that’s easy to pass along to decision-makers.
Collect Sponsor Details: Gather contact information, logos, and sponsor preferences in one place.
Offer Easy Payment Methods: Accept online payments to reduce sponsor drop-off or collect checks when necessary.

Did You Know?

Communities that run Safety Town programs often see increased local partnerships with schools, police, and fire departments—creating even more visibility for sponsors.

3. Keep Track of Your Campaigns' Success

Managing sponsor relationships is just as important as running the program itself. A well-organized approach ensures sponsors feel valued and see the results of their investment.

Track Sponsorship Commitments: Maintain a detailed record of sponsors, their tiers, and which specific program elements they’ve funded.
Monitor Payments: Confirm payments are received and recorded accurately.
Coordinate Recognition Materials: Ensure logos are correctly placed on buildings, signage, and promotional items before the program begins.
Manage On-Site Acknowledgment: Invite sponsors to attend graduations, speak briefly at events, or present certificates to children. This personal interaction strengthens community bonds.
Show Impact & Gratitude: Share photos, attendance data, and testimonials from families with sponsors after the program concludes. This reinforces the value of their support and lays the groundwork for future sponsorship renewals.