Set Up Guide

Veterans Day Parade Sponsorship Program

Program Overview: Veterans Day parades honor service, strengthen civic pride, and draw some of the largest community crowds of the year—but they also require reliable funding to cover staging, sound, security, and logistics. A Veterans Day Parade Sponsorship Program gives you a clear framework to secure that support. By inviting businesses, civic groups, and families to sponsor the parade, you generate dedicated funding while offering sponsors visible recognition throughout the event. This turnkey approach ensures your parade is fully funded, well-organized, and positioned for long-term sustainability.

Set Up Guide for Veterans Day Parade Sponsors

1. Share Parade Details & Sponsorship Options

Before you can start getting sponsors, you’ll need to determine a few key details that will guide their participation and make it easy for them to get involved.

Determine Sponsorship Options: Offer tiered sponsorship options (e.g., Presenting Sponsor, Gold, Silver, Bronze) with related benefits.
List Sponsorship Benefits: Make clear how sponsors will be acknowledged during the event and in related promotions.
Set Sponsorship Cost: Create prices for each sponsorship tier. If possible, offer diverse pricing to attracts both small and large sponsors.

Ideas for
Sponsorship Benefits

Banner or Signage on Parade Route: Visible to all attendees along the route.
Logo Placement on Floats: Recognition directly on sponsored entries.
Digital & Print Recognition: Inclusion in event programs, websites, and social media.
Announcements During Parade: Sponsor name read during parade commentary or ceremonies.
VIP Seating or Parade Participation: Premium sponsors invited to ride in or walk with the parade.

2. Create a Simple & Professional Sponsor Experience

Once you’ve outlined the details, make it simple for sponsors to participate. Sponsors are more likely to commit when the process is simple and professional.

Provide a Digital Sponsorship Packet: Outline parade details, sponsorship tiers, and benefits in a polished online format.
Collect Sponsor Details: Capture logos, contact details, and parade-specific preferences.
Offer Easy Payment Methods: Accept sponsor payments online, or allow manual payments for those who prefer checks.

Did You Know?

Sponsorship programs that offer digital sign-up and payment options secure significantly higher participation than those that rely on paper packets alone.

3. Stay on Top of the Details

Parade sponsorships come with lots of moving parts, so organization is key. Keep everything tracked and centralized to ensure sponsors feel valued and nothing slips through the cracks.

Track Sponsorship Commitments: Keep a clear record of which sponsors are supporting the parade and at what level.
Monitor Payments: Confirm that sponsorship payments are received and properly logged.
Organize Sponsor Details: Store logos, contact info, and signage details in one place.
Thank Your Sponsors: Recognize contributions during the parade and with follow-up appreciation.