Set Up Guide

Recreation Facility Banner Sponsorship Program

Program Overview: Recreation centers, gyms, and athletic facilities are at the heart of community life—hosting leagues, classes, tournaments, and events year-round. But keeping these spaces maintained and programs funded requires resources that often go beyond budget allocations. A Recreation Facility Banner Sponsorship Program offers a straightforward solution: local businesses purchase banner placements inside or outside facilities, providing reliable revenue while gaining visible recognition. For administrators, this creates a repeatable, low-maintenance funding stream that supports operations without adding significant staff workload.

Set Up Guide for Your Recreation Facility Banner Sponsorship Program

1. Outline the Opportunity for Sponsors

Before you can start getting sponsors, you’ll need to determine a few key details that will guide their participation and make it easy for them to get involved.

Determine Sponsorship Options: Offer banner placements in gyms, aquatic centers, ice rinks, or multipurpose rooms. Consider seasonal or annual packages.
Showcase Example Banners: Provide visuals of sample banners to help sponsors see their brand in the facility.
List Sponsorship Benefits: Highlight exposure during daily programs, leagues, and major events.
Set Sponsorship Cost: Offer pricing by banner size, duration, or package (single facility vs. multiple facilities).

Ideas for
Sponsorship Benefits

Sponsor Banner: Constant exposure to facility users and event spectators.
Recognition at Events: Thank sponsors during tournaments, programs, or special events.
Digital & Print Acknowledgment: Feature sponsors on facility websites, newsletters, and schedules.

2. Give a Simple Way for Sponsors to Sign Up

Once you’ve outlined the details, make it simple for sponsors to participate. Sponsors are more likely to commit when the process is simple and professional.

Provide a Digital Sponsorship Packet: Outline banner sizes, costs, and benefits in a professional, easy-to-share format.
Collect Sponsor Details: Gather logos, preferred banner text, and contact details.
Offer Easy Payment Methods: Accept sponsor payments online, or allow manual payments for those who prefer checks.

Did You Know?

Businesses often view recreation facilities as one of the most cost-effective ways to reach local families and young athletes.

3. Keep Sponsor Details Organized

Managing banner sponsorships means keeping track of orders, designs, and renewals. Good organization ensures smooth operations and happy sponsors.

Track Sponsorship Commitments: Keep a record of which sponsors have banners in which facilities.
Monitor Payments: Confirm that sponsorship payments are received and properly logged.
Coordinate Banner Design & Printing: Collect and organize sponsor logos and messaging, and ensure banners meet facility standards
Plan for Installation, Removal & Maintenance: Schedule installation and takedown dates in advance to allow smooth transitions between sponsors. Be prepared to handle any banner maintenance needs promptly to keep the program professional and reliable.
Thank Your Sponsors: Acknowledge contributions in the facility and follow up with appreciation at the end of the sponsorship period.