Set Up Guide

Adopt-a-Planter Sponsorship Program

Program Overview: A welcoming downtown doesn’t happen by accident—it’s the result of consistent care, funding, and community investment. Planters filled with flowers, greenery, or seasonal arrangements bring life to sidewalks and storefronts, but maintaining them requires resources beyond what most city budgets allow. The Adopt-a-Planter Sponsorship Program gives businesses, organizations, and families the chance to directly support downtown beautification. Sponsors provide funding for planter upkeep while receiving visible recognition that associates their name with a vibrant, thriving Main Street.

Set Up Guide for an Adopt-a-Planter Sponsorship Program

1. Outline How Sponsors Can Participate

Before you can start getting sponsors, you’ll need to determine a few key details that will guide their participation and make it easy for them to get involved.

Determine Sponsorship Options: Offer single planter sponsorships, seasonal sponsorships, or premium packages for multiple planters.
Share Locations: Provide a map or list of available planter sites so sponsors can select spots near their storefront, office, or a meaningful downtown location.
Showcase Planters: Share photos of how planters will look with sponsor signage, so potential sponsors can easily visualize their impact.
List Sponsorship Benefits: Highlight how sponsors are recognized—both on the planters and through your organizations communication channels.
Set Sponsorship Cost: Create accessible entry points (per planter per season) and higher tiers for businesses wanting more visibility.

Ideas for
Sponsorship Benefits

Planter Signage: Place the sponsor's name or logo on the planter
Digital Recognition: Feature sponsors on your organization's website, social media, and newsletters
Certificate of Sponsorship: Provide businesses or families with a certificate to display

2. Make the Process Easy for Sponsors

Once you’ve outlined the details, make it simple for sponsors to participate. Sponsors are far more likely to commit when the process is clear and convenient.

Provide a Digital Sponsorship Packet: Share program details, sponsorship levels, and benefits in a professional online format.
Collect Sponsor Details: Capture logos, contact information, and sponsor preferences in one step.
Offer Easy Payment Methods: Enable secure online payments, or allow manual payments for those who prefer checks.

Did You Know?

Collecting payments online increases sponsor participation by 47%!

3. Stay on Top of the Details

Behind every sponsorship program is the administrative side—keeping track of sponsors, payments, and collateral. Staying organized will ensure your program runs smoothly from start to finish.

Track Sponsorship Commitments: Record which planters are sponsored and by whom.
Monitor Payments: Confirm all payments are received and logged.
Organize Sponsor Details: Store logos, signage requests, and contact details in one place.
Thank Your Sponsors: Publicly recognize contributions with signage, social media, and seasonal updates.