Social Media Promotion

The most successful communities use social media in two ways:

1. To announce all available sponsorship opportunities

2. To promote individual sponsorship campaigns as they approach

Below are a few best practices to help you use social media effectively for your 2026 sponsorship program.

📅 Announce All 2026 Sponsorship Opportunities

When your sponsorship program launches, start with a high-level announcement that introduces all available opportunities for the year.

This helps local businesses understand what sponsorships are available and where they can learn more.

What to include:

✅ A brief message about why sponsorships matter to your community
✅ A general overview of available opportunities, such as events, programs, facilities, or initiatives.
✅ A link to your SeeMyLegacy profile or sponsorship brochure where all opportunities can be viewed.
✅ A clear call to action inviting businesses to get involved
This post can be reshared throughout the year and works well at the start of each season.
Click here to see how the leaders at Cary Park District shared the launched of their sponsorship program

🎯 Promote Individual Sponsorship Campaigns

After announcing your full program, focus on promoting individual sponsorship campaigns as they approach.

Begin to highlight one opportunity at a time so businesses can easily understand what they are supporting.

Timing for Individual Campaign Promotion: Begin Promotion at least 3 Months before the Sponsorship Deadline

Each post should include:

✅ What the sponsorship supports
✅ Who it benefits in the community
✅ What sponsors receive in return
✅ A direct link to the specific campaign on SeeMyLegacy

🔄 Repost and Rotate Campaigns

Not everyone will see your posts the first time.

Reposting sponsorship opportunities using slightly different messaging helps increase visibility and reach new audiences.

You can rotate posts by focusing on:

✅ Community impact
✅ Sponsor recognition and visibility
✅ Limited availability
✅ Important dates or deadlines

🖼️ Use Visuals Whenever Possible

Posts with images or graphics typically perform better than text-only posts.

Consider using:

✅ Photos from past events or programs
✅ Simple graphics highlighting sponsorship levels
✅ Images of community spaces or initiatives being supported

Visuals help your posts stand out and encourage engagement.

🔗 Link Back to Your Sponsorship Page

Every social media post should make it easy for sponsors to take the next step.

Whenever possible, link back to:

✅ Your SeeMyLegacy profile
✅ A dedicated sponsorship page on your website
✅ A specific sponsorship campaign page

Clear links help turn interest into action.

📆 Keep Promotion Consistent

Social media promotion works best when it is consistent.

Sharing sponsorship opportunities regularly throughout the year helps:

✅ Keep opportunities top of mind for local businesses
✅ Normalize sponsorship as a way to support the community
✅ Drive ongoing traffic to your campaigns

Even one or two sponsorship-related posts per month can make a meaningful impact.