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Phone Outreach Playbook
Practical tips and scripts for connecting directly with potential sponsors via phone outreach.
🎯 Purpose
Phone calls are one of the most personal and effective ways to build sponsorship relationships—especially with key local businesses and long-time supporters. Use these calls to introduce your 2026 Sponsorship Opportunities, explain the benefits, and answer quick questions.
🕒 When to Call
- At Launch: Personally invite top prospects to participate and follow up with your digital brochure.
- 2–3 Months Before Campaign Date: Reach back out to remind businesses of upcoming deadlines and highlight remaining opportunities.
- After Events: Thank sponsors, gather feedback, and mention future opportunities.
💬 Before You Call
- Have your Sponsorship Brochure and SeeMyLegacy Profile open for reference.
- Prepare a few talking points about sponsorship visibility and community impact.
- Be prepared to share a follow-up email with your Sponsorship Brochure.
☎️ Sample Call Script
Hi [Name], this is [Your Name] with [Community Name].
I wanted to reach out because we’ve just opened our 2026 Sponsorship Opportunities, and I thought your business might be a great fit.
This year, we’re offering opportunities that support community events, programs, and ongoing improvements. Each sponsorship option offers unique perks for your business to gain visibility, and connect with the community!
I’d love to send you our sponsorship brochure so you can take a look — what’s the best email I can reach you at?
(After receiving email address)
Great — I’ll send the brochure and look forward to hearing from you soon with any questions or interest in moving forward.
💡 Pro Tips
✅ Leave a voicemail! Sponsors will feel the personal touch and are more likely to reach back out to you.
✅ Keep calls under 5 minutes unless the sponsor asks questions.
✅ Always follow up with an email that includes your Sponsorship Brochure and SeeMyLegacy Campaigns Tab link.
