Email Outreach Playbook

🎯 Purpose

Emails are an easy way to introduce your 2026 Sponsorship Opportunities, share your Sponsorship Brochure + SeeMyLegacy profile link, and make it simple for businesses to review and respond on their own time.

🕒 When to Email

• At Launch: Send the brochure and your SeeMyLegacy profile link. Invite top prospects to participate and select a sponsorship level.
• 2–3 Months Before Campaign Date: Send emails about your specific campaigns well in advance so sponsors have enough time to decide.
• After Events: Thank sponsors, share photos or highlights, and promote future opportunities.

💬 Before You Email

• Have your Sponsorship Brochure and SeeMyLegacy Campaign Link ready.
• Decide which 1–2 key benefits are most relevant to this business.
• Use a short, clear subject line and single call to action.
• Include your full name, title, and phone number in the signature.

✍️ Sample Email Template

Hi [First Name],

We just opened our 2026 Sponsorship Opportunities for [Community Name], and I thought [Business Name] would be a great fit.

We have several sponsorship options available — each offering unique visibility for your business and a meaningful way to connect with the community.

I’ve attached our Sponsorship Brochure to this email, and you can also explore the options online here: [insert SeeMyLegacy Campaign Tab link]

Please don’t hesitate to reach out if you have any questions or if you’d like to reserve one of the sponsorships.

Thank you for supporting our community,

[Your Name]
[Your Title] | [Your Phone] | [Your Email]
    

💡 Pro Tips

✅ Keep it short — one clear call to action per email.

✅ Add links near the top so sponsors can act quickly.

✅ Use friendly, natural language — avoid automated tone.

✅ Follow up if you don’t hear back from the first email.