Sponsorship Campaign – Promotion Checklist

📍 Start Here: Campaign Launch Essentials

We recommend beginning promotion no later than 2–3 months prior to the event. These quick actions set the foundation for a successful launch.

• ✅ Add your SeeMyLegacy Campaign URL to your website (homepage, event page, Parks & Rec page, etc.).
• ✅ Post on social media platforms using graphics from your Promotion Center.
• ✅ Share the campaign in your community newsletters or email bulletins.

📱 Social Media Best Practices

Social media is one of the most effective ways to keep your campaign visible and engage your sponsors.

• ✅ Share consistent updates, 2–3 times per month before your event or campaign deadline.
• ✅ Mix up your content — rather than posting the same message repeatedly, try blending in sponsor shoutouts, countdowns, or impact stories showing how sponsor contributions support the community.
• ✅ Always include your campaign link or QR code for quick access.
• ✅ Tag sponsors and partners to give recognition and encourage shares.

📬 Additional Ways to Get the Word Out

Once you’re ready to promote, go beyond the launch essentials and reach potential sponsors in more personal and visible ways.

• 📧 Email local businesses highlighting the opportunity and sponsorship benefits.
• ✅ Call key businesses and organizations to introduce opportunities and explain benefits.
• 📮 Mail sponsorship letters for a personal, professional touch.
• 📄 Place promotional flyers at civic centers, parks, local businesses, and other high-traffic spots.

🤝 Expand Your Reach: Community Partnerships That Work

Collaborate with local organizations to amplify reach:

📈 Stay Top of Mind: Keep the Momentum Going

In today’s crowded digital landscape, one post or email isn’t enough. Regularly share sponsorship opportunities throughout the year—especially around key events or deadlines. The more often your community sees them, the stronger your engagement and results will be.