How EMBDC & Meridian Main Street Unified their Work and Launched New Programs with SeeMyLegacy.

East Mississippi Business Development Corporation (EMBDC) and Meridian Main Street use SeeMyLegacy to manage their events, sponsorships, registrations, and community programs in one centralized platform. By bringing everything together, they simplified internal operations, improved the participant experience, and unlocked the ability to launch new, creative campaigns.

Organization Type

Economic Development + Main Street Organization

Location

Meridian, Mississippi

Key Use Cases

Events, Fundraising, Sponsorships, Volunteer Management

Why EMBDC & Meridian Main Street Partnered with SeeMyLegacy

EMBDC and Meridian Main Street were managing a wide range of events and programs across multiple tools, platforms, and bank accounts. This created unnecessary complexity for staff and made it harder to deliver a smooth experience for participants.

At the same time, tools they had used in the past led to confusion on the user side, especially around payments and form submissions.

They needed a better way to both simplify internal processes and improve how their community interacted with their programs.

“We had all these different events and accounts, and it was hard to keep everything consolidated. This gave us a way to bring it all together and actually manage it.”
— Matt SchanrockEast Mississippi Business Development Corporation

Going All In on One Platform

From the start, EMBDC made the decision to fully transition their programs into SeeMyLegacy. Rather than using it for a single event, they committed to running everything through one system.

With support from the SeeMyLegacy Customer Success team, the transition was fast and straightforward. Campaigns were set up quickly, and the team was able to move away from scattered tools without disruption.

This full adoption created a clear, consistent process for both staff and participants.

“We decided we were going to take everything we were doing and move it into this. Once we did that, it just made everything easier.”
— Matt SchanrockEast Mississippi Business Development Corporation

Launching New Creative Campaigns

With SeeMyLegacy’s robust platform and campaign tools in place, EMBDC and Meridian Main Street were able to launch entirely new types of programs that would have been difficult to execute before.

Their Pet Mayor campaign became a standout example — combining registration, voting, and fundraising into one cohesive experience. The campaign not only ran smoothly but exceeded expectations in both engagement and dollars raised.

They’ve continued to build on this momentum with additional programs like their Lunch and Learn series, turning new ideas into real, successful campaigns.

“If we can run something like the Pet Mayor campaign, we can run anything.”
— Matt SchanrockEast Mississippi Business Development Corporation

Built to Grow with Their Community

As EMBDC continues to expand its programs, SeeMyLegacy provides a reliable foundation to support that growth. Whether launching new events, supporting community partners, or adjusting campaigns along the way, the platform allows the team to keep everything organized and moving forward.

This has made it easier to not only manage existing programs, but to continuously evolve and introduce new opportunities for their community.

“It’s easy to use, even on the fly. I can jump in, make changes, and keep things moving without missing a beat.”
— Matt SchanrockEast Mississippi Business Development Corporation

Supporting the Broader Community

Beyond their own initiatives, EMBDC and Meridian Main Street use SeeMyLegacy to support other organizations and partners in their community. From volunteer signups to vendor registration, the platform makes it simple to extend resources and help others succeed.

This has strengthened their role as a central connector across multiple organizations and programs.

“Pull the trigger and go all in. Once you do, it just works.”
— Matt SchanrockEast Mississippi Business Development Corporation

How EMBDC & Meridian Main Street Are Winning with SeeMyLegacy

✅ Centralized Programs, Simplified Operations: By bringing events, sponsorships, and registrations into one platform, the team has reduced internal complexity, saved time, and created a smoother experience for participants.

✅ Ability to Turn Ideas Into Campaigns: With the tools to build and launch campaigns quickly, EMBDC can take creative ideas — like Pet Mayor or Lunch and Learn — and turn them into real, successful programs.

✅ A Platform That Supports Ongoing Growth: As new programs and partnerships emerge, SeeMyLegacy provides a consistent foundation to manage, expand, and evolve their community initiatives.

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