One Event, Nearly $7,000:

How the Benbrook Area Chamber of Commerce Tripled Its SeeMyLegacy Investment in 30 Days

The Benbrook Area Chamber of Commerce went live on SeeMyLegacy in 48 hours, moved a single event onto the platform, and netted nearly $7,000, more than tripling the cost of their annual subscription in the first 30 days. Members and non-members now have one hub to find ways to get involved, and they can register and pay from any device, any time. The Chamber's small team has its bandwidth back for the work that grows a chamber, and members love how simple it is.

Organization Type

Chamber of Commerce

Location

Benbrook, Texas

Key Use Cases

Registration, Sponsorships, Community Engagement

Why the Benbrook Area Chamber of Commerce Partnered with SeeMyLegacy

Benbrook is a small but mighty team. Before SeeMyLegacy, events meant tracking vendors and sponsors by hand and registering members on their behalf. They needed one place to collect registrations and payments so their signature events could grow without adding to the workload.

"It was spreadsheets and memory, and honestly, it was hard. Your platform just made it all in one. I could send members or even non-members straight to our website and say, go sign up here."
— Kristen MillsExecutive Director

Up and Running in 48 Hours

With a tight turnaround before their first event, Benbrook needed to move fast. SeeMyLegacy had them up and running in only 48 hours. The team built the campaigns, and Kristen reviewed and adjusted them. With only two hours of Kristen’s time, her whole event was set up! She has since learned to manage the details herself, like switching campaigns between public and private or locking down individual sponsorship options.

"You guys made it super easy, and you were super responsive. I don't even get that kind of response time from my CRM right now. The platform itself is super intuitive. It's not clunky."
— Kristen MillsExecutive Director

One Event Paid for the Year, Three Times Over

The Good to Be Benbrook Business Rally was the Chamber's first event on SeeMyLegacy. It netted nearly $7,000, tripling the cost of the annual subscription and then some in the first 30 days. Automatic emails to people with unpaid registrations meant less time chasing money, and payments that arrived by check were easy to record in the same place as online ones.

"We ended up netting between six and seven thousand dollars out of this event, so we recouped our SeeMyLegacy costs in just one event. The fact that the system emails people who haven't paid saved a lot of time recouping money."
— Kristen MillsExecutive Director

One Hub for Members and Non-Members

With every registration, sponsorship, and payment in one place, the Chamber gave the whole business community a single spot to see how to get involved. The Rally was embedded directly on the Chamber's website, so people could sign up without leaving it, and it was promoted through the event calendar, Facebook, Instagram, and committee members' own social pages.

The result was broader participation. Several vendors who signed up were businesses Kristen had never heard of, along with members who hadn't been active. Each one is a new point of engagement, and for a Chamber, the kind of relationship that can grow into future membership.

Open 24/7, With Time Back for What Matters Most

When registration lives online, it no longer depends on staff availability. Members and vendors can sign up and pay any time, from any device, with no calls, no paperwork, and no waiting on the office. That includes one of the Chamber's busiest top-level members, who runs a golf and entertainment venue and found the process quick and intuitive.

For a small team, that freedom adds up. Instead of acting as the registration desk for every event, Kristen can put her time toward higher-level priorities, like recruiting new member businesses and building programming that serves the membership. Members get a better experience, and the director gets her capacity back.

"I've got too much other stuff to do to try to remember to register five other people."
— Kristen MillsExecutive Director

A Full Calendar Ahead

The Business Rally was the start. Kristen's list of what's next includes directory ad sales, the awards banquet, an open house for the Chamber's new office, a December happy hour, a February clay shoot, a May golf tournament, and next year's Rally. With Community Initiatives, each event can bring its registrations, sponsorships, and volunteer sign-ups together in one shareable hub.

"It's a great platform. The team was super knowledgeable and super responsive. It paid for itself and tripled what we invested off of one event. It was well worth the investment for the year."
— Kristen MillsExecutive Director

How the Benbrook Area Chamber of Commerce Is Winning with SeeMyLegacy

✅ Live in 48 Hours: A tight timeline was no problem. Benbrook was up and running in two days.

✅ Investment Tripled in 30 Days: One event netted nearly $7,000, more than three times the cost of the annual subscription.

✅ Time Back for Higher-Level Priorities: Online registration, open 24/7, frees the director to focus on recruiting members and building programs that serve them.

✅ One Hub for Members and Non-Members: A single place to get involved brings in engaged businesses beyond the current membership.

✅ A Simple, Professional Experience: Even the busiest members found it easy and intuitive.

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