2026 Longview Ambucs Annual Christmas Parade

About the Campaign:

🎄 Saddle Up for a Texas Christmas in Downtown Longview! 🤠

One of East Texas's most beloved holiday traditions is back, and this year it's going full Lone Star. The 2026 Longview AMBUCS Annual Christmas Parade rolls through the heart of Downtown Longview on Thursday, December 3, 2026, bringing families, neighbors, and the whole community together under the glow of holiday lights for a night that feels like Christmas and Texas all at once.

Organized in collaboration with Longview AMBUCS and Downtown Longview (One Hundred Acres of Heritage), this annual parade is more than a procession down the street. It's a competition, a celebration, and a community gathering that draws spectators from across Gregg County and beyond. This year's theme, A Texas Christmas, invites participants to blend the warmth of the holiday season with the spirit, pride, and creativity that define Texas at its best.

Event Details

Date: Thursday, December 3, 2026 at 6:30 p.m.

Rain-Out Date: Tuesday, December 8, 2026 at 6:30 p.m.

Application Deadline: October 31, 2026 at 5:00 PM

Location: Downtown Longview, Texas (Route along Tyler and Whaley)

Whether you're entering a decorated float, riding with an equestrian group, marching with a band, or cheering from the curb with a blanket and a hot drink, there's a place for you in this parade. Entries are judged on creativity, lighting, theme relevance, and entertainment, with awards given across multiple categories including Best of Show, Best Lighting, Most Creative, and Most Appealing to Children.

• 🌟 Compete for one of several parade awards across creative categories
• 🤠 Celebrate the A Texas Christmas theme with your own one-of-a-kind entry
• 🎶 March, ride, or roll through a route lined with thousands of cheering neighbors
• 🏙️ Be part of a Downtown Longview tradition that brings the whole community together

Before or after the parade, explore Downtown Longview's restaurants and shops along Tyler Street, grab food truck fare at Heritage Plaza, and take in the spectacular lights at the Gregg County Courthouse. This is a full evening worth savoring.

Space in the parade is limited and awarded through an application process, so submit your entry as soon as registration opens on September 5, 2026. Don't miss your chance to be part of A Texas Christmas.