How Key City Park Streamlined Their Sponsorship Process
Key City Park, a sports facility in Vicksburg, Mississippi, replaced outdated sponsorship processes with SeeMyLegacy. They saved time, boosted revenue, and increased sponsor visibility.
Organization Type
Sports Facility
Location
Vicksburg, Mississippi
Key Use Cases
Sponsorship Management
Why Key City Park Partnered with SeeMyLegacy
As General Manager of Key City Park in Vicksburg, Mississippi, Ryan Kennard oversees everything from recreational leagues to special events. Like many community leaders, he faced a familiar challenge: outdated sponsorship packages, messy payment collection, and no clear way for local businesses to get involved.
"It always felt like I was chasing people down. We were waiting on checks, printing out brochures, and hoping nothing got lost. Sponsors wanted an easier way to sign up, but we didn’t have the tools.”
— Ryan KennardGeneral Manager at Key City Park
From Manual Processes to Sponsorships on Autopilot
Before using SeeMyLegacy, Ryan relied on printed brochures to secure sponsorships. The visuals were outdated, the process was manual, and it often felt like door-to-door sales.
This simple shift from paper to digital completely transformed how the park engaged with potential sponsors. Instead of chasing checks or losing paperwork, businesses can now sign up and pay directly online whenever it’s convenient.
“People always asked, ‘Do you have a website or a brochure?’ Now, I send them the link to our SeeMyLegacy page, and everything’s there.”
Easy Set-Up, Immediate Wins
Getting started was easy, it took just a day to create their profile and roll out their first sponsorship campaign. The platform is intuitive for both staff and sponsors.
Within a month, Key City Park raised over $10,000 in sponsorships from brands like Zaxby’s, Chick-fil-A, Coca-Cola, and more.
“It’s made everything easier—collecting payments, promoting programs, reaching more people. I’d recommend it to anyone who’s trying to grow their sponsorship program without adding more work.”
Drive Revenue with New Sponsorship Programs
SeeMyLegacy isn’t just about simplifying current processes—it’s helping Ryan plan ahead and expand sponsorship opportunities. With a new sports manager joining the team in September, Key City Park is preparing to scale up efforts, including team sponsorships, banner programs, youth sponsorships, spring baseball, school pride banners, and event-specific fundraising like co-ed softball and kickball leagues. The platform gives them the flexibility to grow without adding extra administrative burden.
"We want to do banner ads on our light poles, and SeeMyLegacy gives us a way to launch and manage that easily. We’re also planning campaigns for things like a co-ed softball league or kickball next summer—stuff we never had the bandwidth to do before.”
Key City Park Scores Big with Sponsorships
✅ $10,000+ Raised in month one from local + national sponsors ✅ Streamlined sponsor experience that drives increased participation ✅ Launch new sponsorship opportunities for banners, leagues, and seasonal efforts
